Lisa Palmer, Senior Fellow and Journalist in Residence, shares some tips she's developed in her 20 years of working in journalism. These videos are a resource for you and your team as you develop a communication strategy for broader engagement.
Complex stories in science come with communication challenges. Words mean different things across disciplines. Stakeholders have distinct communication needs. Storytelling can help translate some of the main concepts you are trying to get across. In this video, I'm here to share with you what I've learned in over two decades of working in journalism by discussing what a story is and why it matters. I'll tell you about the five key elements of a story and tips for translating your research into stories.