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Audiences for your research are building blocks for bridging knowledge to actionable science. But for your science to shape discourse, inform decision makers, or engage stakeholders, it must connect with the right people. In this video, learn how to use SESYNC's Audience-Centered Analysis to understand each unique audience you want to communicate with and how to craft your message for each individual audience.
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About the Presenters
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Lisa Palmer
Senior FellowLisa Palmer is the National Geographic Professor of Science Communication at George Washington University (GW) in Washington, D.C. Lisa is an award-winning author and science journalist who has covered a wide range of stories on the environment, biodiversity, climate change, synthetic biology, conservation, food security, and sustainability in the United States and around the world—including drought and climate change in India, civil conflict and science research in Colombia, and environmental degradation and conservation technology in Peru. For over 20 years, she has written and produced...